easurement of Revenue
11.10 An entity measures revenue at the fair value of the consideration received or receivable. When determining fair value,
 the entity should take into account any trade discounts, settlement discounts, or volume rebates.
11.11 When
 a transaction is, effectively, a financing arrangement, IAS 18 requires
 an entity to determine fair value by discounting future cash flows from
 the transaction using an imputed interest rate. The imputed rate of interest is
 the more clearly determinable of either the prevailing rate on similar 
instruments by issuers with similar credit ratings, or the rate that 
discounts the nominal amount of the instrument to the current cash sales
 price of the goods or services provided. An entity should recognize the
 difference between the present value and the nominal amount as interest
 revenue, in accordance with IAS 39, Financial
 Instruments: Recognition and Measurement.
Author's Note: The IASB issued IFRS 9, Financial Instruments,
 in November 2009 and again in October 2010 as a replacement to IAS 39. 
IFRS 9 is effective for annual periods beginning on or after January 1, 
2015. At that time, the reference in IAS 18 to IAS 39 will be replaced 
by a reference to IFRS 9. The requirement will not change.
11.12 When
 an entity is the principal in a revenue transaction, it should 
recognize revenue at the full amount of the consideration
 received or receivable and also recognize the associated cost of sales.
 An entity that acts as an agent only recognizes revenue for the amount 
of the commission or fee received or receivable it will retain from the 
transaction.
Examples
11.23 See
 the following table for different transactions and events and the 
likely timing of revenue recognition for these transactions.
| Revenue Transaction | Expected Industry | Timing of Revenue Recognition | 
| Goods shipped subject to a right of return | Manufacturing, Consumer Products | When formally accepted or rejection period has lapsed. | 
| Goods shipped subject to installation and inspection | Manufacturing, Aerospace, Computers | When installation and inspection is complete or on delivery if installation is simple. | 
| Bill and hold—delivery is delayed but buyer takes title and accepts billing | When risk and rewards, control, and probability criteria are met. | |
| Developed customized software | Software Development | Based on stage of completion, may include post-delivery services recognized as delivered. | 
| Services—insurance and commissions | Insurance | Effective the commencement or renewal. | 
| Customer loyalty awards | Airlines, Retail | International Financial Reporting Interpretations Committee 13,Customer Loyalty Programmes. | 

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